With social media helping to ignite viral trends of all sorts with ease, it should be no surprise that there is already another new dance craze spreading across the world wide web like wildfire. This dance is called Juju on that beat, appropriately named after the song of the same title.

The trending song and dance were created by  Zay Hilfigerrr and Zayion McCall, whose catchy lyrics and equally catchy choreography helped the song and dance cross over from mere internet fandom to mainstream success. It’s so huge that it even charted immediately in overseas markets such as the UK, where it jumped to the top of the Official UK Singles Chart at number 61, and was last week’s biggest climber in the Top 100. It also reached a coveted spot in the top 10 on America’s Billboard charts.

Presidential debate dance, Juju style. It doesn’t get better than this!

Although most would agree that it is a bit more detailed than the Whip/Nae-Nae and far more complex than the Mannequin challenge, where participants simply freeze in the middle of whatever action they were doing, holding it as long as they could, or until the song ends. Juju on the beat, while not so intricate, does have many more steps than the typical viral dance challenges. Just like with most other viral challenges, the objective of this latest dance is to learn the sequence of steps, record yourself (alone or with a team), then upload it, share and challenge others to do the same.

Hollywood’s highest paid actor and former athlete Dwane The Rock Johnson Juju’s as Picachu for his baby girl.

This dance is trending so wildly that it was even featured on a recent episode of Dancing With The Stars, with the entire all star cast of professionals performing the popular craze with ballroom flair. While this is the last place many would expect to see this dance, with ballroom dancers the last people some might envision doing it, that just speaks to the enormity such trends and their far reaching effects.

Four year old Juju’s on Ellen.

Also, like most things that become mainstream crazes, Juju on that beat has an appeal to a wide cross-section of people, from urban to rural dwellers, children to adults, pop stars to police men and even politicians, it seems like the whole world has jumped on the Juju bandwagon.

First video and featured image in header of: Top five challenge dances from athletes, plus NBA star Lebron James’ son Juju’s as his dad cheers from the sidelines.

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